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Ever wondered why some ideas take hold and others come unstuck?

Posted by steve on 27/09/2011

If you have and / or want to know how to get your ideas to stick in peoples minds then read Made to Stick by Chip and Dan Heath. Another great read is Getting More by Stuart Diamond recommended to me by Trevor Herbert of Hobbs House Bakery. Essential reading for anyone who has to negotiate. Which is everyone. We all do, everyday.

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